An AI SEO audit evaluates your visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and Copilot to identify gaps in your GEO strategy.
Phase 1: AI Visibility Assessment
Query your target questions across AI platforms. Create 20-30 questions your audience asks. Ask each to ChatGPT, Perplexity, Gemini, Claude. For each: Does AI mention your brand? What competitors appear? What sources cited? What’s sentiment?
Score: 0=not mentioned, 1=mentioned but not recommended, 2=one of several options, 3=top recommendation.
Competitive benchmarking: Calculate “share of AI voice” — percentage of queries where you appear vs total tested. Industry leaders: 40-60%. Below 20%: significant opportunity. Above 60%: dominating.
Phase 2: Content Audit for AI Citability
Score top 20 pages on: Direct answer quality (0-5), Heading structure (question-based?), Data specificity (stats, prices, percentages), Comparison elements (tables, vs sections), FAQ presence with schema.
Phase 3: Schema Markup Coverage
Audit: Organization on homepage, Product/Service on offerings, FAQPage on content, Review/AggregateRating, Article/BlogPosting on blog, LocalBusiness (if applicable), HowTo on instructional content.
Target: 80%+ coverage of pages that should have schema.
Phase 4: Cross-Platform Presence
Verify presence on: Google Business, 20+ directories, review platforms, social profiles, Wikipedia (if notable), Reddit mentions, Quora, publication mentions, forums.
Score: Below 10 platforms = weak. 10-25 = moderate. 25+ = strong.
Scoring Summary
Total score out of 600 points. 0-200: AI invisible (urgent action). 200-350: Building foundation. 350-500: Competitive. 500+: AI leader.